Beer industry on the curve

The pandemic stifled social activity, caused people to lock themselves indoors and cancel mass events. And rampant inflation and uncertainty about future financial health influenced consumers to shop less frequently and reach for beer. These two negative shocks have provoked a decline in per capita beer consumption: from 100 litres per person before the global pandemic to 92 litres today," - says Magdalena Brzezinska, corporate affairs director at Grupa Żywiec.

Jakby tego było mało, pomimo tak trudnej sytuacji branży piwnej dwukrotnie podniesiono akcyzę (10 proc. w 2020 r. oraz 10 proc. w 2022 roku). Te czynniki zmusiły wielu producentów piwa do podejmowania trudnych decyzji, jakimi są m.in. zamknięcia części browarów.

Although the market situation is somewhat more stable nowadays, production costs are still rising - mainly due to instability in the energy and fuel markets. Unfortunately, however, there are no indications that the situation of the beer industry is going to change in the near future.

For more on the difficult situation of Polish breweries, see the publication by Wnp.pl

The article appeared in Wnp.pl, 16 March 2023. We invite you to read the full version:"We are drinking less and less beer. Two crises have hit the market